Why Waste Time Looking At The Waistline?

In Wednesday's Strib:

"Contrary to prior research and to our prediction, the most popular ad was one in which the woman described herself as 'financially independent ... successful and ambitious,' producing over 50 percent more responses than the next most popular ad, the one in which the woman described herself as 'lovely ... very attractive and slim,'" the study says.

The Contours in 1965:

Some fellows look at the eyes
Some fellows look at the nose
Some fellows look at the size
Some fellows look at the clothes
I don't care if her eyes are red
I don't care if her nose is long
I don't care if she's underfed
I don't care if her clothes are wrong
First I look at the purse